Yusif aman, co-founder of 7zenith

Experience Scope:

  • 20+ years strategic governance and operations

  • $200M+ annual program oversight

  • Government, destination, and entertainment sectors

Geographic Reach:

  • Based: Saudi Arabia

  • Served: Middle East, North America, International

Select Engagements:

  • Saudi Vision 2030 entities (advisory and operational roles)

  • Multi-billion dollar destination developments

  • Global entertainment operators and cultural programs

Core Expertise:

  • MarComs governance architecture

  • Multi-agency ecosystem orchestration

  • Government and semi-government stakeholder alignment

  • Operating model design and transformation

 

Yusif Aman brings over two decades of strategic governance and operational leadership across government, destination development, and major entertainment brands. He founded 7Zenith Collective to address a critical gap he observed throughout his career: the absence of effective governance between leadership vision and agency execution.

His track record spans some of the most ambitious transformation initiatives in the Middle East and beyond. Yusif has held senior advisory and operational roles with Saudi Arabia's Vision 2030 entities, where he architected marketing and experience governance frameworks for multi-billion dollar destination and entertainment developments. His work has included oversight of complex multi-agency ecosystems, stakeholder alignment across government and private sector partners, and the design of accountability systems that translate strategic mandates into measurable outcomes.

Prior experience includes leadership positions with global entertainment operators and destination developers, where he built operating models that brought clarity and performance discipline to programs plagued by vendor misalignment and budget overruns. He has managed MarComs and experience programs exceeding $200M in annual spend, consistently delivering on-budget, on-strategy execution where others had failed.

Yusif's approach is rooted in a simple principle: governance is not bureaucracy, it is the architecture that ensures strategic intent survives the journey from boardroom to market. He operates at the intersection of leadership advisory and operational reality, with deep understanding of both the executive mandate and the vendor delivery landscape.

Based in Saudi Arabia, he serves clients across the Middle East and internationally.